Real Estate Marketing

Marketing

The marketing of your web site is the most important element in it's design and implementation. Your goal after all is to get visitors and to entice those visitors to contact you. Once you have their names, email addresses and telephone numbers you can start a working relationship, leading towards a closed sale and another happy client. The Greybeard Team knows exactly what is required to achieve a successful Internet presence. We use this knowledge to help you succeed at internet marketing.

Fact 1 - Statistics
Less than 40% (as of October 2003) of all Realtors currently have a web site with it's own domain name that can easily be found on the Internet. Of this tiny percentage less than 1% have actually taken the necessary steps to put their site on the radar screens of the majority of general public. There are a large number of agents who have chosen to take a low profile on the Internet, we don't think they really intended this, they just made decisions without having all the necessary facts. For you this is actually good news, your competition is still minimal on the web today. With over 70% of buyers using the Internet to find a home it's comforting to know you have the opportunity to be amongst the 0.5% of agents they will find.

Fact 2 - Turning Strangers in to "Hot Leads"
The vast majority of visitors to the web use search engines to find sites. If you are not registered, and rank well, with the important search engines your web traffic will be limited to those who see your personal marketing material. The primary concept of internet marketing is based on the premise of introducing yourself to strangers and turning them into clients. If you can only be found by people with your business card or other forms of personal marketing material you are only reaching a tiny percentage of your prospective clients.

Fact 3 - What are people looking for?
It is difficult to convert a stranger into a "Hot Lead" unless you understand what that visitor is looking for. Here's the bad news - only a tiny percentage are looking for a Realtor! The vast majority (95%) are looking for a new home, some are looking for a Realtor with a good web presence who they can work with to sell their current property, and some of your visitors will be other agents looking to place referrals in different parts of the country. Ultimately your success will depend on satisfying these requirements - We build sites with this important information in mind.

704.675.5535

Greybeard Web Designs



	Real Estate Marketing Marketing The marketing of your web site is the most important element in it's design and implementation. Your goal after all is to get visitors and to entice those visitors to contact you. Once you have their names, email addresses and telephone numbers you can start a working relationship, leading towards a closed sale and another happy client. The Greybeard Team knows exactly what is required to achieve a successful Internet presence. We use this knowledge to help you succeed at internet marketing. Fact 1 - Statistics Less than 40% (as of October 2003) of all Realtors currently have a web site with it's own domain name that can easily be found on the Internet. Of this tiny percentage less than 1% have actually taken the necessary steps to put their site on the radar screens of the majority of general public. There are a large number of agents who have chosen to take a low profile on the Internet, we don't think they really intended this, they just made decisions without having all the necessary facts. For you this is actually good news, your competition is still minimal on the web today. With over 70% of buyers using the Internet to find a home it's comforting to know you have the opportunity to be amongst the 0.5% of agents they will find. Fact 2 - Turning Strangers in to "Hot Leads" The vast majority of visitors to the web use search engines to find sites. If you are not registered, and rank well, with the important search engines your web traffic will be limited to those who see your personal marketing material. The primary concept of internet marketing is based on the premise of introducing yourself to strangers and turning them into clients. If you can only be found by people with your business card or other forms of personal marketing material you are only reaching a tiny percentage of your prospective clients. Fact 3 - What are people looking for? It is difficult to convert a stranger into a "Hot Lead" unless you understand what that visitor is looking for. Here's the bad news - only a tiny percentage are looking for a Realtor! The vast majority (95%) are looking for a new home, some are looking for a Realtor with a good web presence who they can work with to sell their current property, and some of your visitors will be other agents looking to place referrals in different parts of the country. Ultimately your success will depend on satisfying these requirements - We build sites with this important information in mind. 704.675.5535 Greybeard Web Designs Back to Greybeard		Real Estate Packages Classic Executive Professional Real Estate Hosting Real Estate Marketing Search Engines Home "If you can dream it we will produce it!"

Real Estate Marketing

Marketing

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